The COVID pandemic exposed a variety of truths. It drastically shifted how employees view work culture. It forced employers to seek creative solutions to stay in business. The “stay-at-home” order transformed our homes into multipurpose zones: classrooms, podcast studios, amateur movie sets, Zoom-fatigued home offices,...
Deciding to become an entrepreneur is bold, daring, and even scary. Even if you enter into thisknowing what you want to do, sell, or provide, there are many questions to answer. Here are a few:● What is the name?● How much do I charge?● How...
Businesses are birthed from ideas that grow into proposals and are ventured upon by individuals who choose to execute and go. They must pursue customers and contracts, market their ideas and expertise, and keep accurate records of all they earn. The pursuits, marketing, and recording...
In the words of the prolific African-American millionaire from Birmingham, AL, A. G. Gaston, Find the need and fill it. Successful people are founded on the needs of the people. Everything ever created began from an idea, a curiosity, or a what if? Most businesses never...
Strive not to be a success, but rather to be of value - Albert Einstein. Being a small business owner is a marathon and not a race, definitely not a sprint. Success is not only based on the number of followers or zeros. Whether a product...
There is a word that many fear and avoid throughout their life. It is a tool, meaning it's helpful when used correctly. So despite its negative connotations, budgeting is necessary for us all, big and small businesses alike. Every blog, video, or mentor will advise you...
If you have ever watched any pitches of the 13 seasons of Shark Tank, then you have witnessed all the numbers the entrepreneurs have to know to make the best impression possible. The investors, aka the Sharks, fire a number of questions at each brave...
If you think you're ready to hire a new employee, you probably are. Don't let fear stop you. We asked Jacqui Jones, CEO of One Degree Marketing, how she got over that initial fear of hiring, said she didn't. "It's not necessarily an absence of...
Do the words “tax season” make you shudder? You’re not alone. Over half of US adults say tax season stresses them out. And when you run your own business, your tax time heebie jeebies are bound to be even more severe. ...
Happy New Year from Go.Be.! If you’re like some of our clients, you ended 2021 business planning for 2022. You’ve got timelines and strategy and maybe have even engaged a consultant to assist. If you’re like others, you are limping into the new year, a...
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