13 Dec Using Public Relations to Grow Your Business
Using Public Relations to Grow Your Business
Often small business owners misunderstand the need and use of public relations. This workshop will teach participants how to use various PR tools to grow their businesses and manage crises. Participants will be given tools they can use in their business. Marketing and Public Relations strategist, Jasmine Powers of Jasmine Powers Multimedia, will lead the workshop.
- How to create newsworthy stories with the right spin
- How to use a press release to get your business in the media
- How to identify the right media outlets and editors for your story
About The Speaker:
Jasmine is a product marketing and revenue operations consultant who supports SaaS companies, digital agencies, and e-commerce businesses with their communications strategy and systems to help them attract, close, and upsell their ideal customers with streamlined, efficient processes. She is a former PR and ad agency professional who is a published writer and who has gotten herself or her clients featured in industry and national outlets including Essence, Huffington Post, Ragan, Reader’s Digest, Brit & Co, Shondaland, and PBS.